Kraft Mayonnaise or Kraft Mayo is a brand of

mayonnaise Mayonnaise (; ), colloquially referred to as "mayo" , is a thick, cold, and creamy sauce or dressing commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tartar ...

made by

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched with a

celebrity Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...

-based ad

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's Design Star judges

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and

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History

Kraft Mayo was introduced in 1930, before Kraft's similar product,

Miracle Whip Miracle Whip is a sauce condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International (formerly also Kraft Foods) as "Miracel Whip" throughout Germany. It was developed as a less ...

, which was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test:

Americans Americans are the Citizenship of the United States, citizens and United States nationality law, nationals of the United States, United States of America.; ; Although direct citizens and nationals make up the majority of Americans, many Multi ...

who preferred the taste of Kraft Mayo over Miracle Whip. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded with light and fat-free options. In 2002, Kraft Mayo created other bottle shapes like squeeze containers and all-out versions of the brand. In 2008, Kraft released a new mayonnaise with

olive oil Olive oil is a liquid fat obtained from olives (the fruit of ''Olea europaea''; family Oleaceae), a traditional tree crop of the Mediterranean Basin, produced by pressing whole olives and extracting the oil. It is commonly used in cooking: f ...

, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and fewer calories than regular Kraft Mayo. In 2012, Kraft Mayo Homestyle was produced; a full-fat mayonnaise that is thicker, richer, and slightly more yellow in color than Kraft Mayo.

Flavors

*Kraft Real Mayonnaise *Kraft Light Mayonnaise-Same as the original version, but with fewer calories and less fat. *Kraft Fat-Free Mayonnaise *Kraft Mayo with

-Recent flavor of Kraft Mayo. This flavor is the same as the regular version, but made with olive oil and thus has less fat and fewer calories Nutrition information for Kraft Mayo with Olive oil
/ref> than the regular version of Kraft Mayo. *Kraft Mayo with

avocado oil Avocado oil is an Vegetable oil, edible oil extracted from the pulp of avocados, the fruit of ''Persea americana''. It is used as an edible oil both raw and for cooking, where it is noted for its high smoke point. It is also used for lubrication a ...

*Kraft Homestyle Mayonnaise

References

{{portal bar, Food Brand name condiments Kraft Foods brands Products introduced in 1930 Mayonnaise

History

Flavors

See also

References